Archive for February, 2013

February 25, 2013

And the Name in the Envelope Is: Yours

by Kate W. Hall

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Watching the Oscars last night my husband said, “Congratulations to all the winners who are receiving awards for doing their jobs!” Meaning that Hollywood loves to pat each other on the back.

Not unlike every other day, I disagree with him. Any creator, crafter, maker puts him or herself out on the line daily and when success is reached, there’s cause for (excessive) celebration.

When our blog experienced an increase of 85% readership last year we celebrated with congratulations & a team event in January. No celebrity gift bags were doled out but a great feeling of satisfaction prevailed.

So even if you’re not walking across the red carpet in Armani or Herrera with a gold statue in your hands, find just cause to celebrate what you—and creators around you—make.

February 18, 2013

On Publishing Books: Good, Bad, Real

by Kate W. Hall

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When I launched Richmondmom.com as a business in 2008 I didn’t realize that later that year it would be my full-time job. Being laid off (due to company bankruptcy) & taking the plunge into an entrepreneurial venture was the perfect time to write my first book–it ended up as the culmination of a trip with my kids to Brown’s Island and a way to piggy-back on our Richmond blog.

Along with friends Nicole Unice, Knox Hubard, Mary Fisk-Taylor and Jamie Hayes, we published Richmond Rocks through Palari Publishing locally. This meant a considerable financial investment and leap-of-faith for all–especially me–as it would take one year minimum to recoup my investment.

What I found were several lessons I share openly with other budding authors:

1) Writing a book is often the easy part–selling the book through in-person readings and building relationships is paramount. It’s also a ton of fun.

2) Much like our blog, I found this venture was a similar “if you build it they may not come” scenario, and although we had our blog as a hearty springboard platform to promote the book, it doesn’t just “sell itself.” Even with 180,000+ unique visitors per year and with the book in a prominent space on our leaderboard, we still need to actively market the book itself.

3) Personalizing the writing experience is something the audience truly wants to hear about. Yes, the three kids in the book are modeled after my three–two boys and a girl–but I allowed our illustrator Knox Hubard free license to draw them as his children. Children and adults alike seem to love hearing details like this!

We’ve just launched our second book, a book of Richmond Virginia ghost stories called Richmond Rocks the Spooky Sequel. I keep all of these lessons in mind and treasure the positive response from our community.

We also are thrilled to give back and have donated thousands of dollars through the books right back into the community–often through schools at which we present–about which we write.

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February 18, 2013

by Kate W. Hall

Originally posted on Social Media Marketing 4 Business:

Finally a comic devoted to our true superheroes – entrepreneurs.

To follow the strip -and few past adventures – go to http://www.inthestartup.biz/

 

 

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