Archive for February, 2014

February 16, 2014

Don’t Underestimate the Power of One Tweet

by Kate W. Hall


Early in 2013, at a tech conference named PyCon, an incident occurred which resulted in the unemployment of two attendees. One woman, named Adria Richards, was sitting in the row in front of two men who were having an inappropriate conversation. The conversation was apparently sexist and included such topics as “forking” and big “dongles” (which is a device that is plugged into a computer) that were used in a sexual context. Annoyed with the conversation happening right behind her, Adria immediately took a picture of the two men with her cell phone and sent a tweet to shame the two men on the internet. The repercussion of this action was unintended as it ended up in the unemployment of the tweeter, Adria and one of the men she had shamed.

Once a tweet is made, there is no going back. Adria’s tweet caught on like wildfire and many people (similar to Adria) felt the need…

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February 10, 2014

Social Media: Laugh with Me

by Kate W. Hall

Akin to tomato soup and grilled cheese on a winter’s day, social media is the hungry palette, humor the appetizer. We’ve shared this as the Richmond Rocks brand previously and a good story can be retold in different ways.

This is a recent and well-received post on my Richmond Rocks Facebook page, poking fun at our angst at the snow and impending school delays.

Two hundred and forty-nine likes later, this post neither sells Richmond Rocks books nor promotes anything related to it. It does achieve the goal of keeping the book front-and-center in a time when parents are online, watching the news, and need a laugh.

And that’s important for brands to understand: not every moment is an opportunity to sell, but it can be one to connect to the consumer. And that’s a start.


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