When the concept of a mom blog first came to me, I had no idea even how vast the world of mommy bloggers is. Having always worked in the corporate world, I didn’t have a lot of time to explore blogs, and certainly didn’t know how many cool ones existed.When I snagged this graphic online, the light bulb went off and suddenly my vision began to take form: I worked on a domain name, and first considered a national site, but upon reflection (and my husband’s insistence) decided to take on Richmond, VA, our lovely fair city first.
Knowing there had to be something different about the site–there are tons of parenting resources out there–I played with words for several weeks before coming up with “Where Hip Moms Click.”
After all, it had to convey about the site immediately what I wanted my readers to know: this was no average mommy blog, parenting site. This was a fun place to hang out, learn about other women in Richmond and gain valuable resources for the family.
Five years later this brand became the number one parenting blog in Richmond with nearly 200,000 annual unique visitors and dozens of annual advertising partners.
Many of the partners are national or regional in scope and boast prestigious names including HCA Virginia, Stony Point-Medarva, Great Wolf Lodge, Children’s Hospital of Virginia, Romp n’ Roll and more.
When brand building, a logo has got to quickly convey professionalism, quickly spread a message, and be remarkable.