Posts tagged ‘branding’

October 15, 2013

Our brand? Fun.

by Kate W. Hall

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We dig having fun.

Our fans dig it, too.

So many brands try to sell, sell, sell when much of that time could be spent on fun Facebook posts like this one on our Richmond Rocks book page garnering likes & shares (80 likes since we posted!) and all we’re doing is having a laugh or two.

After all, this is the month for the spooky sequel (and I’m obsessed with Halloween!) so it’s the perfect fit.

I’ve always got a lot of room for new learning in the web advertising space, but this I know: people gravitate towards sincerity and laughter; for this I’m thankful.

October 30, 2012

Why it’s Ridiculous to Be Someone Else

by Kate W. Hall

20121030-230450.jpg I post things like this all the time in our Facebook group.

I love humor and find it as necessary as the basic elements to feed me. Is this something that comes naturally to me? Bingo. Does it help my brand? Without a doubt.

It’s so critical to be ourselves no matter what we do, no matter what “conventional” wisdom tells us.

Creating posts, content & ads like everyone else is ho-hum & wont attract readership, nor is it any fun.

So please, if you stop by, let’s talk this through, and bring some fine wine, too please?

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October 7, 2012

Investing in your Brand: Not Optional

by Kate W. Hall

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We’re often asked to promote new businesses (pro bono) on Richmondmom.com and when appropriate, when we have the space and our team isn’t super-stretched, we’re happy to oblige.

After all, I was a start-up five years ago with few resources and I’ve always felt compelled to pay the kindness I received from others forward. Here’s the thing that’s tough for us to verbalize to a brand-new business owner: one pro-bono ad on a blog with 150,000+ unique annual visitors sounds super-sexy, but truth be told it may not net you one sale.

True branding–staying power–takes an immense amount of investment, content, sources, links, and most importantly–relationships and proven customer service.

I’m not trying to be cold here; anyone who knows me knows I’m a bleeding heart. On this issue however it’s been a long time brewing in my message to new business owners: if you can’t afford to advertise or hire a sales rep (or be willing to market yourself), you likely aren’t ready to launch your business.

The first two years of my entrepreneurial journey were spent networking at women’s groups and Chamber of Commerce events, talking with small groups of parents at any (every) opportunity, and yes spending thousands of dollars on advertising, primarily on the web. Note: I’m not saying this because we derive our revenue from advertising. we’re a niche site and there are countless ways to market a brand.

I didn’t make a cent the first two years I was in business, and I was willing to make that physical, emotional and financial investment to make our blog polished, branded, stoic in the sea of come-again blogs that don’t stick.

I did everything myself at first from knocking on potential clients’ doors to mailing follow-up notes and business cards to standing for hours on end at children’s fairs in the hazy Richmond summer heat. Was I exhausted? YES! Was I frustrated? HELL YES.

If you’re not willing to do that, it’s like launching a business and going out for a swing. It may be a while before the breeze whips through your hair, but with careful investment of time and money + a boatload of passion, it’ll click.

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