Akin to tomato soup and grilled cheese on a winter’s day, social media is the hungry palette, humor the appetizer. We’ve shared this as the Richmond Rocks brand previously and a good story can be retold in different ways.
This is a recent and well-received post on my Richmond Rocks Facebook page, poking fun at our angst at the snow and impending school delays.
Two hundred and forty-nine likes later, this post neither sells Richmond Rocks books nor promotes anything related to it. It does achieve the goal of keeping the book front-and-center in a time when parents are online, watching the news, and need a laugh.
And that’s important for brands to understand: not every moment is an opportunity to sell, but it can be one to connect to the consumer. And that’s a start.