Posts tagged ‘project management’

August 17, 2013

Same old, same old? Don’t let that be.

by Kate W. Hall

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This popped up from a friend’s feed on Facebook the other day and rings so true. What we allow to happen every day is up to us.

When is the last time I questioned why/who/how?

Whether in a corporate or entrepreneurial role, keeping this mantra front-of-mind is key.

I once knew a project manager who confided in me, “I get all the tough, detailed projects thrown my way because they know I’ll say yes.”

I responded, “If they’re not interesting or meaningful to you, given you have a choice without risking your job, why say yes?”

When I owned Richmondmom.com people would often comment (particularly early-on), “I think that’s already being done” to which I responded “but not like we’ll do it!” The new owners seem to hold that same fresh outlook, and I love it.

When I first drafted Richmond Rocks I thought: I’ve never written a book before, but now’s as good a time as any to start. If I allowed negative thinking to halt my dream, this book that is now in the hands of thousands of Richmond kids simply wouldn’t exist.

If we allow mediocrity to persist and resist our inner desires to build our dreams, we’re allowing frustration & creative suppression to continue.
No behavior/statement/sentiment has to continue on unless we want to let it–not competitors, nay-Sayers and most of all, doubters.

June 18, 2012

Project Management has Helped us Reach over 1M Page Views

by Kate W. Hall

I had just received my Project Management Professional certification in June before my company (LandAmerica) befell massive layoffs and ultimately bankruptcy late 2011.

Richmondmom.com was a fun hobby and something to keep my head busy at night, but not a focus until that pink slip arrived.

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It was raining with no post-storm rainbow in site. Either way, it was a painfully emotional & financial time of my family. Losing half our income & having the bulk of savings tied up in a 401k plan did not make for a strong safety net.

One thing I’m extraordinarily grateful for is that project management training which helped me stay focused once the decision to launch Richmondmom.com as a business was made.

“Requirements” are the building block of any project; what was missing in the marketplace & how could we deliver? What tools did I need to make this happen? For starters, a professional web designer and social media education were paramount.

“Risks”: falling flat on my face, not growing our readership & advertisers, not seeing a return on my investment: not options.

To avoid all of these, I made a plan & remained über-focused in listening to what readers & advertisers wanted.

1) Readership: Capture our audience’s desires via Google Analytics & increase unique visitor growth 20%+ each year.

2) Advertising: Innovate & continue to offer options that aren’t readily available elsewhere.

How could I prevent any PM’s nightmare, “Scope Creep?” The site content had to grow, but we couldn’t be all things to all people. This has continued to be a challenge as our reach has expanded & requests to post information flood in.

“Team” is one aspect I couldn’t afford the luxury of early on, but as we grew, hiring smart, creative folks to manage various aspects o this growing blog has been a win-win.*

Admittedly I do not always follow the plan & tend to veer off for fun projects but for the most part, this PM stuff has served us well! The pot of gold at the end of our rainbow also includes over 1M page views in 4 years, .5 million visits and almost 300,000 readers we’re thrilled to have stop by.

*More on this soon.

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