Posts tagged ‘Richmondmom.com’

June 13, 2013

After the Business Sale

by Kate W. Hall

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Several of my friends (including my boss) have been watching me this last six weeks or so since selling Richmondmom.com. I’ve written a bit about life after entrepreneurship but haven’t divulged much.

I think they’re waiting for me to break down, crack-up or dive maniacally head-first into another project. Full disclosure: The third is likely true-I’m in the midst of moving my family of five during the last week of school. Please send wine.

The truth is: it was time. When I was able to sit at the closing table, sign the idea that became the home to dozens of writers and two hundred thousand annual readers away without tears, it was time. I needed my life back as for a couple of years there it wasn’t quite my own.

The blog, out of necessity when I lost my job became a business of which I was primary sales rep, bill-payer, recruiter, marketer & PR-rep. Even with a great team it came down to me being in two places at the same time & with a demanding family and full-time job it began to take its toll.

Plus, what about those Richmond Rocks books I wrote & barely had time to read in schools as I love to do?

Thousands were donated to charity. Scores of connections were made, ideas shared, lives touched through good deeds on the blog.

Missing the team & our fun advertisers is the toughest part, yet we still email & comment on each other’s posts.

I feel peaceful & hopeful about transitioning my blog to new owners and starting a new chapter (in our new-to-us home!) and excited about new adventures ahead.

June 4, 2013

Excitement

by Kate W. Hall

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Watching my son at a Richmond Squirrels game last Friday was a treat. This is a kid who is Minecraft-obsessed and hard-pressed to leave the creature-comforts of home, so to see him at a local minor-league baseball game touting logos & cheering was a fan to my fire.

What gets us excited about anything? It’s so easy to fall into the everyday/comfort/routine of home that it’s often hard to break out into a world of the unknown (potentially in-fun). But it can surprise us, too.

Breaking out of my role of CEO of the blog I created, Richmondmom.com has been tough yet I’m excited about the possibilities. Even when great friends/cheerleaders continue to share accolades I’m not sure I deserve I know it’s right for me.

After five plus years at the helm it’s time for something new & I’m thrilled that the new owners have some fire behind their excitement for “my baby.”

Sometimes we all need to break out I our comfort zone for the unknown, which may often be more thrilling than we expect. . .

June 4, 2013

Holding Hands

by Kate W. Hall

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My six-year old daughter is a Girl Scout and last Friday we walked the Richmond Diamond to honor them.

These little, boisterous, exhausting, fascinating wonders joined hands–many of them barely “knowing” each other well after meeting bi-weekly this school year, yet considering themselves friends just the same.

I love the way they held hands. It’s sort of like the way I virtually held hands with my Richmondmom.com team, writing with and for me and having never or rarely met in person.

A friendship that shares a common bond yet not a daily interaction for a common goal, in friendship. How beautiful.

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May 27, 2013

Motivation

by Kate W. Hall

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It cannot be forced. It must be felt. Inner drive, light, words to inspire must be written, not forced.

When asked “How did you do it?” As I often am I respond “it’s passion, filling a niche, responding to a need with purpose.”

That is how a show-stopping (200k+ visitors to a hyper-local, unique and award-winning) blog is made, not born.

May 22, 2013

Life After Entrepreneurship

by Kate W. Hall

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I found this under my pillow the other night, a sweet hand-scrawled sentiment from my sweet six year-old.

Step back to a couple of weeks ago, after just closing the sale of my blog I had kissed her head before walking out the door to an event while transitioning the sale.

“Mama,” she asked while looking at me with her ridiculously-sweet baby blues, “why are you leaving again?”

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I knew the draw to get back to my writing roots–closer to my babies who are no longer babies–away from being the owner of a busy online magazine/blog, mom of three and full-time corporate girl was right for me.

Creativity has many forms and mine is morphing. Adventures to follow.

April 30, 2013

Think Big(ger)

by Kate W. Hall

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Why not push yourself beyond what you imagined? We–or should I say I because I couldn’t afford to build a team then–started with a handful of readers five years ago. Richmondmom.com will reach over 200,000 unique visitors this year.

How?

Listening to readers through daily interactions via social media.

Providing unique & high-quality content.

Interacting & having fun with our clients/partners/non-profits.

Doing good in the community & giving back.

What would you do if you knew you could not fail?

February 25, 2013

And the Name in the Envelope Is: Yours

by Kate W. Hall

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Watching the Oscars last night my husband said, “Congratulations to all the winners who are receiving awards for doing their jobs!” Meaning that Hollywood loves to pat each other on the back.

Not unlike every other day, I disagree with him. Any creator, crafter, maker puts him or herself out on the line daily and when success is reached, there’s cause for (excessive) celebration.

When our blog experienced an increase of 85% readership last year we celebrated with congratulations & a team event in January. No celebrity gift bags were doled out but a great feeling of satisfaction prevailed.

So even if you’re not walking across the red carpet in Armani or Herrera with a gold statue in your hands, find just cause to celebrate what you—and creators around you—make.

February 18, 2013

On Publishing Books: Good, Bad, Real

by Kate W. Hall

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When I launched Richmondmom.com as a business in 2008 I didn’t realize that later that year it would be my full-time job. Being laid off (due to company bankruptcy) & taking the plunge into an entrepreneurial venture was the perfect time to write my first book–it ended up as the culmination of a trip with my kids to Brown’s Island and a way to piggy-back on our Richmond blog.

Along with friends Nicole Unice, Knox Hubard, Mary Fisk-Taylor and Jamie Hayes, we published Richmond Rocks through Palari Publishing locally. This meant a considerable financial investment and leap-of-faith for all–especially me–as it would take one year minimum to recoup my investment.

What I found were several lessons I share openly with other budding authors:

1) Writing a book is often the easy part–selling the book through in-person readings and building relationships is paramount. It’s also a ton of fun.

2) Much like our blog, I found this venture was a similar “if you build it they may not come” scenario, and although we had our blog as a hearty springboard platform to promote the book, it doesn’t just “sell itself.” Even with 180,000+ unique visitors per year and with the book in a prominent space on our leaderboard, we still need to actively market the book itself.

3) Personalizing the writing experience is something the audience truly wants to hear about. Yes, the three kids in the book are modeled after my three–two boys and a girl–but I allowed our illustrator Knox Hubard free license to draw them as his children. Children and adults alike seem to love hearing details like this!

We’ve just launched our second book, a book of Richmond Virginia ghost stories called Richmond Rocks the Spooky Sequel. I keep all of these lessons in mind and treasure the positive response from our community.

We also are thrilled to give back and have donated thousands of dollars through the books right back into the community–often through schools at which we present–about which we write.

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October 30, 2012

Why it’s Ridiculous to Be Someone Else

by Kate W. Hall

20121030-230450.jpg I post things like this all the time in our Facebook group.

I love humor and find it as necessary as the basic elements to feed me. Is this something that comes naturally to me? Bingo. Does it help my brand? Without a doubt.

It’s so critical to be ourselves no matter what we do, no matter what “conventional” wisdom tells us.

Creating posts, content & ads like everyone else is ho-hum & wont attract readership, nor is it any fun.

So please, if you stop by, let’s talk this through, and bring some fine wine, too please?

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October 28, 2012

Congrats! You’ve Arrived (At The Middle)

by Kate W. Hall

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Last Wednesday I was given the honor of being named one of Richmond’s Top 40 Under 40 by Style Magazine. Listening to the accomplishments of the thirty-nine others in my class I was humbled at my blogging and charitable efforts compared to their “roll-your-sleeves-up” hands-on community activism.

Sharing this observation with my manager at Capital One the next day, his response to me was simply: “the pen is mightier than the sword.” Could it be that our team’s endless clacking behind the keyboard is as valuable as planting a garden to feed the hungry?

Debatable, but great food for thought.

The true food for thought was the celebration in the moment, surrounded by my husband, mom, dear friends, brother and one of my sisters.

It was then that I realized that I had arrived at the middle.

20121028-093229.jpgWith Scott Blackwell, former manager, mentor & friend.

The five years of building the brand are behind me; the days of working bell-to-bell less frequent (yet not unheard of.) Now, with a team to support the mission, I am fortunate to have the much-appreciated arms and legs.

Our advertisers are valued partners; we work hard to make sure their investment is maximized and that their visibility is paramount. Our charitable efforts are a vital thread in our offering to Richmond; it keeps us grounded. The readers who inspire us to create new categories/content/contests: they’re just the best.

Yet, with an entrepreneurial-fed lust for innovation, I find myself leading this team through the middle of our journey to excellence. It’s a gift to reflect on the road behind (and to celebrate it, no less) and a dreamer’s dream to imagine what more the future holds.

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